Hogwash was born at a charity event in Atlanta back in 2008. As the story goes, the chef of the event had loose ties to Napa Valley and put out the call for a quality wine that would match the cuisine.
A young winemaking team from California accepted the challenge and sent shiners of Grenache Rosé. The folks running the event were looking for a wine the guests could drink with the hogs being roasted, and one guest shouted, “We can really wash the hog down with this Rosé,” and they did.
The wine was a huge success, and the name Hogwash was born.
Hogwash Rosé lives on through the team at Amulet Estate. It has grown organically from that first batch and now includes Hogwash Rosé in all shapes and sizes as well as a sparking rosé. “We’ve got kegs, cans, 750’s, 1.5’s, even Frosé,” says Charlie Plummer, Director of National Sales for Hogwash and Amulet Estate wines.
“The kegs started 8 years ago because of R & D Kitchen in Yountville,” he adds, “and that business has really grown.” As for cans, well, the can movement had everything to do with launching Hogwash in those mini metal containers. “We actually started with 375ml’s but we switched to 250 ml’s.” That happened for a few reasons; I can attest to the fact the 375 ml cans can be kinda deceiving. Two cans and you’ve drunk a bottle of wine that has gone down way to easily. And the second is pricing. “The 250ml size is way better for On-Premise single servings,” says Plummer, “and the two pack pricing is much easier to stomach.”
The original Rosè was a Grenache based wine, but grenache is not readily accessible or available in large quantities so winemaker, Shawn Johnson, started adding in Tempranillo, Pinot Noir and even a little of the white grape varietal, Verdelho all grown in the Clarksburg AVA in Northern California. The exact percentages will vary from vintage to vintage, but there will always be some of that original Grenache. “We are shooting for a house style like Champagne,” adds Plummer, to the evolution of this easy going, lifestyle brand.
If you haven’t had a chance to try Hogwash Rosè or their new Hogwash Sparkling Rosè in cans, definitely reach out to us. There is one slight change you may notice on the Sparkling Rosè can if you have already tried them. “We just went through a new canning of the Sparkling wine,” says Plummer, of the change, “the new cans have a slick label because the matted ones looked wet and frosted when they were iced down.” Same delicious bubbly nectar inside.