The Chicks, (formerly known as the Dixie Chicks) recently launched an emotional new album titled Gaslighter. It’s the first album in over a decade for this 13-time Grammy winning band. Well, the album has legs, as in the legs in wine lexicon.
Gaslighter is also a new wine portfolio.
Lead singer Natlie Maines, and sisters Martie Maguire and Emily Strayer have been pretty outspoken. They dropped the “Dixie” part of their name because of its association with the Confederate South. Today, they share their new name “The Chicks,” with a New Zealand group of the same name.
So, when they teamed up with Gundlach Bundschu Winery in Sonoma, there was a lot of chat about names as in wine names, and Gaslighter came about naturally.
A California Rosé that’s lively, fresh & fierce.
Make Your Rules
The relationship between The Chicks and Gundlach Bunschu was also organic. Mutual friends brought them together and after many, many wine samples and bottle designs, four Gaslighter wines were born including an absolutely delicious Pinot Noir Rosé.
The Gaslighter wines are sourced from the Bundschu family’s estate vineyards along with a few selected grower partners across Sonoma and Napa Valley. The wines are all produced and bottled at Bundschu’s winery.
Kate Bundschu, a 6th generation vintner, and Chief Marketing Officer at the winery was super excited to work with The Chicks. “Their clear vision for the brand, along with their creativity, equality standards and intentional approach to winemaking closely mirrors our own values,” says Bundschu.
Don’t let them fool you.
Apparently, The Chicks are huge wine aficiando’s. “Natalie, Emily and I have always loved great wine and through close relationships with some Sonoma California friends, we were offered the chance to do a partnership with the Gundlach Bundschu family,” says Martie Maguire about this collaboration.
The label is everything The Chicks are all about these days; edgy, bold and a definite conversation starter. The black matte and geometric design had us at first sight.