Raise a Glass to Karsyn Kellstrom, United Clubs & Anna Konya, FLIK Hospitality
If you travel, you know airline clubs. We sit down with United Club's Karsyn Kellstrom, Senior Analyst & Menu Planning for Onboard Beverage & Clubs, and FLIK Hospitality's Anna Konya, Beverage Director, to talk wine, career, and what's ahead.
If you travel, you know airline clubs. Those sometimes fancy, sometimes crowded spaces to relax, refresh and refuel before or in between flights. Complimentary snacks, drinks, Wi-Fi, comfy seats, workstations and even showers are very popular among travelers, especially business travelers in much need of a spot to open that laptop and catch up on the road.
The United Club experience varies from city to city with their hubs in airports like DIA (Denver), IAH (Houston), IAD (Wash DC), SFO (San Francisco) and EWR (Newark), providing larger and often more exclusive settings like their Polaris Lounge. One thing all the clubs have are drinks.
We talked with Karsyn Kellstrom, United Airlines Senior Analyst, Menu Design/Onboard Beverage for Clubs & Lounges and Anna Konya, Beverage Director for FLIK Hospitality about their collaboration on United Airlines Clubs and Lounges beverage program.
A Conversation with Karsyn Kellstrom & Anna Konya
35 questions
- TMThe Mark Wine Group
Let’s start with a little background on you both.
KKKarsyn KellstromI grew up in a town just west of Detroit, it was very relaxed and very small. I had the best time growing up there, but I was definitely ready to move away when it came time for college and got a degree from Michigan State University in Supply Chain Management. Post-graduation, I worked as a Supply Chain Analyst for a large CPG company in Boston. When I wanted something new, thankfully I found this role at United. I started with just onboard beverage and took over Clubs and Lounges beverage in November 2024. In this role, I have quickly fallen in love with wine and will be starting my WSET III in 2026!
- TMThe Mark Wine Group
You go girl! And how about you Anna?
AKAnna KonyaEast Coaster here! After spending my early years bouncing around the south (New Orleans for the university degree, East Texas and the Florida Keys for a little adventure), I settled back home in New Haven, CT to run beverage operations for small restaurant groups along the shoreline. My focus has always been high volume craft cocktail programs, which has come in handy in the aviation world. Connecticut may be a small state, but there’s so much variety within its borders. I grew up in a densely populated area with people from every echelon – different cultures, levels of wealth, politics, religions. It gave me a broader perspective about how people create community and how to connect with people outside of my own lived experience.
- TMThe Mark Wine Group
I love that! How did you both get into the hospitality industry? By way of a childhood dream?
AKAnna KonyaHa! No child dreams of being a bartender. We all stumble into this industry – perhaps there’s a bit of subconscious curiosity – and then figure out we love it. I wanted to be a poet first, then a psychologist, and finally an anthropologist. In the bev industry, I get to be all three. The cultural history of drinking and the community it creates is so rich I’ll never run out of material. I have conversations and connections with guests that fall under the “bartender/patron confidentiality” rule. And my cocktails and menus are their own form of imbibable poetry.
- TMThe Mark Wine Group
I love we have so much in common! I have written poetry since my first Haiku in second grade and growing up I was obsessed with a book my dad gave me called ‘The Source” by James Michener and also “Clan of the Cave Bear” by Jean M. Auel. They both explored ancient civilizations that I wanted to explore. How about you Karsyn?
KKKarsyn KellstromWeirdly enough, my foray into the industry started on an adventure. I took my first big international trip to Australia on United Airlines when I was a sophomore in college. I was majoring in Supply Chain and I became fascinated by food and beverage on airlines, and how it got there. It quickly became my dream role to work in food and beverage for an airline. When I was looking for a new role a few years back, my best friend sent me my current job opening and said, “this sounds exactly like what you wanted to do in college.” I applied and thankfully got a role on the Menu Design team, they gave me the beverage portion of the work, and shortly after that, I completely fell in love with the beverage industry, and wine in specific.
- TMThe Mark Wine Group
How long have you been doing this?
KKKarsyn Kellstrom3 years in January.
AKAnna KonyaComing up on two years with FLIK.
- TMThe Mark Wine Group
Well, you both are amazing at your jobs and so fun to work with. What experience did you bring with you?
KKKarsyn KellstromVirtually none! I was working at a CPG company prior, and the only knowledge I had to offer was my Supply Chain knowledge and my use of Microsoft Excel!
- TMThe Mark Wine Group
Can you please teach me! I am so not a numbers person. Just ask Mark! Anna, I am thinking you came up a similar way as me, given our early life similarities?
AKAnna KonyaI have bartended my way through everything from dive bars to fine dining. In small restaurant management, you’re the resident plumber, barback, bouncer, graphic designer, HR department and mentor. In this role, I get to narrow the field (I’ve only had to be a plumber once this year) and channel the adaptability to a large scale operation. It’s been a fun transition.
- TMThe Mark Wine Group
I knew it! A little dive, a little Blazer and tie. So how do you pick new wines for your wine programs?
KKKarsyn KellstromWe have a team made up of approximately five people that taste, rank, and decide on the wines via a RFP process. The ultimate decision comes from the rankings, brand perception, customer feedback, and cost and case amounts that work for us to give us the wines that will work best for us.
- TMThe Mark Wine Group
Do you find that current wine trends like bubbly, red blends and rosé work for you? How do the classics like Sauvignon Blanc, Chardonnay, Merlot and Cabernet fare?
KKKarsyn KellstromWe will always have the classics on the menu, but the clubs and lounges space give us room to play around with the menu and see what customers are enjoying. We have a few bubbly options, a rose, and we’ve tried our hand at an array of different reds.
- TMThe Mark Wine Group
Have you had success with wine cocktails?
AKAnna KonyaOne of the most popular drinks in an airport is a Mimosa (followed closely by, you guessed it, the Bloody Mary). For the Polaris program, I really tried to lean into reimagining proven trends – so bubbly has always been on the table in cocktail and mocktail form.
- TMThe Mark Wine Group
I definitely help with the Bollincini depletions! What other bubbly cocktails are trending?
AKAnna KonyaOne of our signature cocktails, the When in Venice, is a take on a Bellini with Peach, Raspberry and Bergamot. The cocktail is a vibrant ruby color and served in a flute with a basil sugar rim. The color contrast and flavor build has made it an incredibly successful cocktail. I’ve also had a ton of success with mocktails using the Mionetto Alcohol Removed Sparkling Wine. Bringing this in gives our non-drinking guests the opportunity to celebrate with their friends. Going on a babymoon? You can still have that mimosa!
- TMThe Mark Wine Group
I totally remember the first time you tried it! It is truly impressive. So how do you engage your staff?
AKAnna KonyaTraining, training, training! And not in a dry, rote kind of way. Training should be a conversation – it allows you to get the buy in from your staff if they have input into how the system is being built. We have hard lined standards, but I want the team to feel comfortable meeting those standards in a way that makes the most sense for the business and for the guests. As a leader, it’s important to be approachable and flexible in our industry. A restaurant team will always do what’s most efficient during service – whether you approve or not. So, the goal is to blend their understanding of micro efficiencies with the cornerstone standards for FLIK and United. At the end of the day, if my bartenders are making guests feel connected, we’re doing something right.
- TMThe Mark Wine Group
How about your customers? Or should we say prisoners?
AKAnna KonyaTravelers are in a state of hurry up and wait every time they come to the airport. Hustle through traffic, security, to the gate, then wait awhile until it’s time to hustle through boarding. Our goal in the Clubs is to create experiential moments for the guests while they’re in that holding pattern. From meet and greets with the Denver Broncos Cheerleaders to Summer of Spritz selfie walls to chefs walking and passing sweet treats to guests on the floor. We want to give the guests the chance to focus on something outside of travel stress.
- TMThe Mark Wine Group
You had me at Summer of Spritz! Have you noticed any changes in what people are drinking?
AKAnna KonyaThe airport has its own trend set, for the most part. While the rest of the world is seeing a reduction in drinking overall, we haven’t seen that behavior replicated in the Clubs.
- TMThe Mark Wine Group
The Club in the A terminal at DIA says it all, right? Mark filled me in how the folks headed to Cabo drink hard and heavy. Of course, also hoping that the Mionetto Alcohol Removed Sparkling Wine is taking off?
AKAnna KonyaI have seen more engagement in mocktails and NA product – but I believe this is a net new response rather than a shift from alcohol to non alc. Essentially, people who would have stuck to the coffee and juice stations are now feeling empowered to come to the bar and order a drink – sans booze.
- TMThe Mark Wine Group
Let’s talk grapes. If there was one varietal that you would like everyone to try, what would it be?
KKKarsyn KellstromI love when our customers enjoy our classics, like our champagne and rose options that we also have onboard, however, I’d always encourage every customer to try something new and out of their comfort zone!
- TMThe Mark Wine Group
You have recently introduced our Bollicini Prosecco in kegs. How is that going?
AKAnna KonyaSo well! The response from the entire ORD Clubs population – guests, bartenders, managers – has been overwhelmingly positive. In fact, the only negative feedback I got was when we ended the pilot to review the results. Everyone wanted the kegs back!
- TMThe Mark Wine Group
Yay! Love hearing that. What’s the next step in your wine keg program?
AKAnna KonyaUp next is Denver and then we will follow the new Club openings throughout 2026. I can’t get into too much detail on the schedule just yet, but by the end of 2026, the goal is to have all HUBs operating with kegged prosecco.
Find Our Wines At United Club
- ❧ Bollicini Prosecco
- ❧ Bollicini Prosecco PET Keg
Bollicini Prosecco
Bollicini Prosecco PET Keg
- TMThe Mark Wine Group
What’s your favorite part of your job?
KKKarsyn KellstromI love how unique the airline space is. Passengers will be enjoying beverages at any time of the day, and I think that is so fun! I have also just fallen in love with the beverage industry and the people that I get to work with on a daily basis (like Anna)!
AKAnna KonyaKarsyn and I have the opportunity to build a completely unique program – and we have the resources and latitude to achieve it. It’s lucky how well suited our skillsets are – she’s got supply chain logistics, a great palate for wine, and an organized mind. I handle the cocktails and making sure that the operations are getting the job done and that the bartenders are as excited as we are about the product.
- TMThe Mark Wine Group
What’s the most challenging part of your job?
KKKarsyn KellstromAlternatively, I think the above can also be the most challenging part of my job. The drinking habits of people in airports is so different than that of any other on-premise account, so it is a lot harder to determine trends/what passengers will enjoy/dislike.
- TMThe Mark Wine Group
That makes total sense. Do you have a mentor in the industry?
KKKarsyn KellstromMy manager, Aaron Kinkeade has been a huge asset to my success starting out in the onboard space, I came in with little to no experience and he had so much knowledge in the industry. When I took over the Clubs and Lounges space, I met Anna, and she has introduced me to a whole new world of operations and mixology. I have learned so much from them both and it has been so beyond helpful to have them by my side!
- TMThe Mark Wine Group
Go Aaron! Go Anna! It’s such a fantastic industry! So Karsyn, what was your first job? Something in this amazing industry or were like a babysitter?
KKKarsyn KellstromYes! A banquet waitress.
AKAnna KonyaMy first job was at a bookstore! And hopefully that will be how I retire.
- TMThe Mark Wine Group
I love that. I could totally do that too, but I would need a wine bar in my bookstore. Was wine part of your upbringing?
KKKarsyn KellstromI wouldn’t say so, my parents drank it, and my grandpa tried making it in his living room for a brief period, but nothing more than that!
- TMThe Mark Wine Group
I cannot stop laughing! How about you Anna?
AKAnna KonyaNope – I managed to get here all on my own.
- TMThe Mark Wine Group
You both deserve trophies! Do either of you remember your first taste of wine?
KKKarsyn KellstromMy first real memory of wine was serving it as a banquet waitress during cocktail hours at weddings. Truthfully, we served the worst wine, and I thought that was it for wine, until I got to this job and was introduced to a whole new world!
- TMThe Mark Wine Group
Yeah, banquets don’t always represent the wine industry in the best light though I do think it has gotten better.
AKAnna KonyaAs always, I’d rather talk spirits. My first experience with a true cocktail was at Cure in New Orleans. It was the first cocktail bar of its kind in the city (new wave), and I was enthralled by the mysterious ingredients and the way the bartenders worked so seamlessly behind the bar. It’s still one of my favorite cocktail bars in America.
- TMThe Mark Wine Group
Ah yes, my cocktail Queen! Do you have a favorite cuisine?
KKKarsyn KellstromFrench or Japanese.
AKAnna KonyaGreek and Southern Italian.
- TMThe Mark Wine Group
I wouldn’t kick any of them out of bed. How about a go to food and wine pairing?
KKKarsyn KellstromProbably steak and a Cabernet Sauvignon, but if we want to get really fancy, then I am going with caviar and Champagne!
- TMThe Mark Wine Group
A girl after my heart! Of course I drink Champagne with everything including steak! Anna?
AKAnna KonyaI’m a big fan of diving into a new city or region’s cuisines and taking the local recommendation on wine pairings. I love seeing the parallel evolution of wine and food – the Italians, in particular, have nailed this.
- TMThe Mark Wine Group
Oh yes. The Italians don’t eat food without wine or drink wine without food. Given your favorite cuisines, guessing you love a bit of travel?
KKKarsyn KellstromI love it, it is probably one of my favorite parts of the job. I knew what I was getting myself into when starting for an airline!
AKAnna KonyaBest part of the job! I think anyone drawn to our field enjoys a nomadic life.
- TMThe Mark Wine Group
Do you have any favorite work destinations?
KKKarsyn KellstromMy favorite week of the year is Wine Paris, however, I just got back from a trip to Guam, Tokyo, and Hong Kong which was also amazing.
AKAnna KonyaI’m a bit more domestically inclined than Karsyn. I’m lucky to have New York, Chicago and San Francisco on my roster and I love getting into the cities to see what the local bars are mixing up.
- TMThe Mark Wine Group
I am pretty happy going anywhere away from my crazy household. Have you been to any wine regions?
KKKarsyn KellstromI have been to a few regions in California and France, does Traverse City, Michigan count?
- TMThe Mark Wine Group
Absolutely. I recently read an Emily Henry book that took place in Michigan’s wine region. I was so intrigued. And I have never even been to any France winegrowing regions. I remind Mark constantly.
AKAnna KonyaNapa and Tuscany are my two heavy hitters – but I’m just getting started on the wine trail.
- TMThe Mark Wine Group
There is so much wine trail to explore! Anywhere you are totally jonesing for?
KKKarsyn KellstromI really want to get to South America!
AKAnna KonyaDitto!
- TMThe Mark Wine Group
Don’t cry for me but Argentina is happening for the first time this year. I love you both so much. Go WITI! Thank you so much!
AKAnna KonyaI am so excited to launch our WITI Advocates program with you.
KKKarsyn KellstromAnd I am so excited to be your co-pilot again from SFO to Petaluma on our way to WITI.