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Raise a Glass to Karsyn Kellstrom, United Clubs & Anna Konya, FLIK Hospitality

If you travel, you know airline clubs. We sit down with United Club's Karsyn Kellstrom, Senior Analyst & Menu Planning for Onboard Beverage & Clubs, and FLIK Hospitality's Anna Konya, Beverage Director, to talk wine, career, and what's ahead.

United Club logo

If you travel, you know airline clubs. Those sometimes fancy, sometimes crowded spaces to relax, refresh and refuel before or in between flights. Complimentary snacks, drinks, Wi-Fi, comfy seats, workstations and even showers are very popular among travelers, especially business travelers in much need of a spot to open that laptop and catch up on the road.

The United Club experience varies from city to city with their hubs in airports like DIA (Denver), IAH (Houston), IAD (Wash DC), SFO (San Francisco) and EWR (Newark), providing larger and often more exclusive settings like their Polaris Lounge. One thing all the clubs have are drinks.

We talked with Karsyn Kellstrom, United Airlines Senior Analyst, Menu Design/Onboard Beverage for Clubs & Lounges and Anna Konya, Beverage Director for FLIK Hospitality about their collaboration on United Airlines Clubs and Lounges beverage program.

The Interview

A Conversation with Karsyn Kellstrom & Anna Konya

35 questions

  1. TM
    The Mark Wine Group

    Let’s start with a little background on you both.

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I grew up in a town just west of Detroit, it was very relaxed and very small. I had the best time growing up there, but I was definitely ready to move away when it came time for college and got a degree from Michigan State University in Supply Chain Management. Post-graduation, I worked as a Supply Chain Analyst for a large CPG company in Boston. When I wanted something new, thankfully I found this role at United. I started with just onboard beverage and took over Clubs and Lounges beverage in November 2024. In this role, I have quickly fallen in love with wine and will be starting my WSET III in 2026!

  2. TM
    The Mark Wine Group

    You go girl! And how about you Anna?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    East Coaster here! After spending my early years bouncing around the south (New Orleans for the university degree, East Texas and the Florida Keys for a little adventure), I settled back home in New Haven, CT to run beverage operations for small restaurant groups along the shoreline. My focus has always been high volume craft cocktail programs, which has come in handy in the aviation world. Connecticut may be a small state, but there’s so much variety within its borders. I grew up in a densely populated area with people from every echelon – different cultures, levels of wealth, politics, religions. It gave me a broader perspective about how people create community and how to connect with people outside of my own lived experience.

  3. TM
    The Mark Wine Group

    I love that! How did you both get into the hospitality industry? By way of a childhood dream?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Ha! No child dreams of being a bartender. We all stumble into this industry – perhaps there’s a bit of subconscious curiosity – and then figure out we love it. I wanted to be a poet first, then a psychologist, and finally an anthropologist. In the bev industry, I get to be all three. The cultural history of drinking and the community it creates is so rich I’ll never run out of material. I have conversations and connections with guests that fall under the “bartender/patron confidentiality” rule. And my cocktails and menus are their own form of imbibable poetry.

  4. TM
    The Mark Wine Group

    I love we have so much in common! I have written poetry since my first Haiku in second grade and growing up I was obsessed with a book my dad gave me called ‘The Source” by James Michener and also “Clan of the Cave Bear” by Jean M. Auel. They both explored ancient civilizations that I wanted to explore. How about you Karsyn?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    Weirdly enough, my foray into the industry started on an adventure. I took my first big international trip to Australia on United Airlines when I was a sophomore in college. I was majoring in Supply Chain and I became fascinated by food and beverage on airlines, and how it got there. It quickly became my dream role to work in food and beverage for an airline. When I was looking for a new role a few years back, my best friend sent me my current job opening and said, “this sounds exactly like what you wanted to do in college.” I applied and thankfully got a role on the Menu Design team, they gave me the beverage portion of the work, and shortly after that, I completely fell in love with the beverage industry, and wine in specific.

  5. TM
    The Mark Wine Group

    How long have you been doing this?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    3 years in January.

    Anna Konya
    AK
    Anna Konya

    Coming up on two years with FLIK.

  6. TM
    The Mark Wine Group

    Well, you both are amazing at your jobs and so fun to work with. What experience did you bring with you?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    Virtually none! I was working at a CPG company prior, and the only knowledge I had to offer was my Supply Chain knowledge and my use of Microsoft Excel!

  7. TM
    The Mark Wine Group

    Can you please teach me! I am so not a numbers person. Just ask Mark! Anna, I am thinking you came up a similar way as me, given our early life similarities?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    I have bartended my way through everything from dive bars to fine dining. In small restaurant management, you’re the resident plumber, barback, bouncer, graphic designer, HR department and mentor. In this role, I get to narrow the field (I’ve only had to be a plumber once this year) and channel the adaptability to a large scale operation. It’s been a fun transition.

  8. TM
    The Mark Wine Group

    I knew it! A little dive, a little Blazer and tie. So how do you pick new wines for your wine programs?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    We have a team made up of approximately five people that taste, rank, and decide on the wines via a RFP process. The ultimate decision comes from the rankings, brand perception, customer feedback, and cost and case amounts that work for us to give us the wines that will work best for us.

  9. TM
    The Mark Wine Group

    Do you find that current wine trends like bubbly, red blends and rosé work for you? How do the classics like Sauvignon Blanc, Chardonnay, Merlot and Cabernet fare?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    We will always have the classics on the menu, but the clubs and lounges space give us room to play around with the menu and see what customers are enjoying. We have a few bubbly options, a rose, and we’ve tried our hand at an array of different reds.

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  1. TM
    The Mark Wine Group

    Have you had success with wine cocktails?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    One of the most popular drinks in an airport is a Mimosa (followed closely by, you guessed it, the Bloody Mary). For the Polaris program, I really tried to lean into reimagining proven trends – so bubbly has always been on the table in cocktail and mocktail form.

  2. TM
    The Mark Wine Group

    I definitely help with the Bollincini depletions! What other bubbly cocktails are trending?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    One of our signature cocktails, the When in Venice, is a take on a Bellini with Peach, Raspberry and Bergamot. The cocktail is a vibrant ruby color and served in a flute with a basil sugar rim. The color contrast and flavor build has made it an incredibly successful cocktail. I’ve also had a ton of success with mocktails using the Mionetto Alcohol Removed Sparkling Wine. Bringing this in gives our non-drinking guests the opportunity to celebrate with their friends. Going on a babymoon? You can still have that mimosa!

  3. TM
    The Mark Wine Group

    I totally remember the first time you tried it! It is truly impressive. So how do you engage your staff?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Training, training, training! And not in a dry, rote kind of way. Training should be a conversation – it allows you to get the buy in from your staff if they have input into how the system is being built. We have hard lined standards, but I want the team to feel comfortable meeting those standards in a way that makes the most sense for the business and for the guests. As a leader, it’s important to be approachable and flexible in our industry. A restaurant team will always do what’s most efficient during service – whether you approve or not. So, the goal is to blend their understanding of micro efficiencies with the cornerstone standards for FLIK and United. At the end of the day, if my bartenders are making guests feel connected, we’re doing something right.

  4. TM
    The Mark Wine Group

    How about your customers? Or should we say prisoners?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Travelers are in a state of hurry up and wait every time they come to the airport. Hustle through traffic, security, to the gate, then wait awhile until it’s time to hustle through boarding. Our goal in the Clubs is to create experiential moments for the guests while they’re in that holding pattern. From meet and greets with the Denver Broncos Cheerleaders to Summer of Spritz selfie walls to chefs walking and passing sweet treats to guests on the floor. We want to give the guests the chance to focus on something outside of travel stress.

  5. TM
    The Mark Wine Group

    You had me at Summer of Spritz! Have you noticed any changes in what people are drinking?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    The airport has its own trend set, for the most part. While the rest of the world is seeing a reduction in drinking overall, we haven’t seen that behavior replicated in the Clubs.

  6. TM
    The Mark Wine Group

    The Club in the A terminal at DIA says it all, right? Mark filled me in how the folks headed to Cabo drink hard and heavy. Of course, also hoping that the Mionetto Alcohol Removed Sparkling Wine is taking off?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    I have seen more engagement in mocktails and NA product – but I believe this is a net new response rather than a shift from alcohol to non alc. Essentially, people who would have stuck to the coffee and juice stations are now feeling empowered to come to the bar and order a drink – sans booze.

  7. TM
    The Mark Wine Group

    Let’s talk grapes. If there was one varietal that you would like everyone to try, what would it be?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I love when our customers enjoy our classics, like our champagne and rose options that we also have onboard, however, I’d always encourage every customer to try something new and out of their comfort zone!

  8. TM
    The Mark Wine Group

    You have recently introduced our Bollicini Prosecco in kegs. How is that going?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    So well! The response from the entire ORD Clubs population – guests, bartenders, managers – has been overwhelmingly positive. In fact, the only negative feedback I got was when we ended the pilot to review the results. Everyone wanted the kegs back!

  9. TM
    The Mark Wine Group

    Yay! Love hearing that. What’s the next step in your wine keg program?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Up next is Denver and then we will follow the new Club openings throughout 2026. I can’t get into too much detail on the schedule just yet, but by the end of 2026, the goal is to have all HUBs operating with kegged prosecco.

Find Our Wines At United Club

  • Bollicini Prosecco
  • Bollicini Prosecco PET Keg

Bollicini Prosecco

Bollicini Prosecco PET Keg

  1. TM
    The Mark Wine Group

    What’s your favorite part of your job?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I love how unique the airline space is. Passengers will be enjoying beverages at any time of the day, and I think that is so fun! I have also just fallen in love with the beverage industry and the people that I get to work with on a daily basis (like Anna)!

    Anna Konya
    AK
    Anna Konya

    Karsyn and I have the opportunity to build a completely unique program – and we have the resources and latitude to achieve it. It’s lucky how well suited our skillsets are – she’s got supply chain logistics, a great palate for wine, and an organized mind. I handle the cocktails and making sure that the operations are getting the job done and that the bartenders are as excited as we are about the product.

  2. TM
    The Mark Wine Group

    What’s the most challenging part of your job?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    Alternatively, I think the above can also be the most challenging part of my job. The drinking habits of people in airports is so different than that of any other on-premise account, so it is a lot harder to determine trends/what passengers will enjoy/dislike.

  3. TM
    The Mark Wine Group

    That makes total sense. Do you have a mentor in the industry?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    My manager, Aaron Kinkeade has been a huge asset to my success starting out in the onboard space, I came in with little to no experience and he had so much knowledge in the industry. When I took over the Clubs and Lounges space, I met Anna, and she has introduced me to a whole new world of operations and mixology. I have learned so much from them both and it has been so beyond helpful to have them by my side!

  4. TM
    The Mark Wine Group

    Go Aaron! Go Anna! It’s such a fantastic industry! So Karsyn, what was your first job? Something in this amazing industry or were like a babysitter?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    Yes! A banquet waitress.

    Anna Konya
    AK
    Anna Konya

    My first job was at a bookstore! And hopefully that will be how I retire.

  5. TM
    The Mark Wine Group

    I love that. I could totally do that too, but I would need a wine bar in my bookstore. Was wine part of your upbringing?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I wouldn’t say so, my parents drank it, and my grandpa tried making it in his living room for a brief period, but nothing more than that!

  6. TM
    The Mark Wine Group

    I cannot stop laughing! How about you Anna?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Nope – I managed to get here all on my own.

  7. TM
    The Mark Wine Group

    You both deserve trophies! Do either of you remember your first taste of wine?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    My first real memory of wine was serving it as a banquet waitress during cocktail hours at weddings. Truthfully, we served the worst wine, and I thought that was it for wine, until I got to this job and was introduced to a whole new world!

  8. TM
    The Mark Wine Group

    Yeah, banquets don’t always represent the wine industry in the best light though I do think it has gotten better.

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    As always, I’d rather talk spirits. My first experience with a true cocktail was at Cure in New Orleans. It was the first cocktail bar of its kind in the city (new wave), and I was enthralled by the mysterious ingredients and the way the bartenders worked so seamlessly behind the bar. It’s still one of my favorite cocktail bars in America.

  9. TM
    The Mark Wine Group

    Ah yes, my cocktail Queen! Do you have a favorite cuisine?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    French or Japanese.

    Anna Konya
    AK
    Anna Konya

    Greek and Southern Italian.

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  1. TM
    The Mark Wine Group

    I wouldn’t kick any of them out of bed. How about a go to food and wine pairing?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    Probably steak and a Cabernet Sauvignon, but if we want to get really fancy, then I am going with caviar and Champagne!

  2. TM
    The Mark Wine Group

    A girl after my heart! Of course I drink Champagne with everything including steak! Anna?

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    I’m a big fan of diving into a new city or region’s cuisines and taking the local recommendation on wine pairings. I love seeing the parallel evolution of wine and food – the Italians, in particular, have nailed this.

  3. TM
    The Mark Wine Group

    Oh yes. The Italians don’t eat food without wine or drink wine without food. Given your favorite cuisines, guessing you love a bit of travel?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I love it, it is probably one of my favorite parts of the job. I knew what I was getting myself into when starting for an airline!

    Anna Konya
    AK
    Anna Konya

    Best part of the job! I think anyone drawn to our field enjoys a nomadic life.

  4. TM
    The Mark Wine Group

    Do you have any favorite work destinations?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    My favorite week of the year is Wine Paris, however, I just got back from a trip to Guam, Tokyo, and Hong Kong which was also amazing.

    Anna Konya
    AK
    Anna Konya

    I’m a bit more domestically inclined than Karsyn. I’m lucky to have New York, Chicago and San Francisco on my roster and I love getting into the cities to see what the local bars are mixing up.

  5. TM
    The Mark Wine Group

    I am pretty happy going anywhere away from my crazy household. Have you been to any wine regions?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I have been to a few regions in California and France, does Traverse City, Michigan count?

  6. TM
    The Mark Wine Group

    Absolutely. I recently read an Emily Henry book that took place in Michigan’s wine region. I was so intrigued. And I have never even been to any France winegrowing regions. I remind Mark constantly.

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    Napa and Tuscany are my two heavy hitters – but I’m just getting started on the wine trail.

  7. TM
    The Mark Wine Group

    There is so much wine trail to explore! Anywhere you are totally jonesing for?

    The Mark Wine Group
    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    I really want to get to South America!

    Anna Konya
    AK
    Anna Konya

    Ditto!

  8. TM
    The Mark Wine Group

    Don’t cry for me but Argentina is happening for the first time this year. I love you both so much. Go WITI! Thank you so much!

    The Mark Wine Group
    Anna Konya
    AK
    Anna Konya

    I am so excited to launch our WITI Advocates program with you.

    Karsyn Kellstrom
    KK
    Karsyn Kellstrom

    And I am so excited to be your co-pilot again from SFO to Petaluma on our way to WITI.

End of Interview