JJ Williams of Kiona on Red Mountain & Washington’s One Voice
In 1975, his grandparents planted a vineyard in the middle of nowhere. It became Red Mountain. JJ Williams grew up in a double-wide trailer with vines ten steps from the front door, and today Kiona farms 270 acres with no investors, no hedge fund and no debt. He talks wine math, Ice Age floods, and why Red Mountain fruit never needs turning up to 11.