SWINGING BIG
An Interview with Tyler Pitman, Senior VP of Concept Development, Brand Partnerships & Adult Beverage, HMS Host by Avolta
By Lisa Gmur, CSW
UNCORKED
When HMSHost began its business back in 1897, it was all about trains. They operated the food and beverage on major railway networks. It wasn’t until the 1950’s, when air travel started to take off that they landed in U.S. airports.
Today they have 1000 locations in nearly 80 airports across North America. We talked with Tyler Pitman, Senior Vice President – Concept Development, Brand Partnerships & Adult Beverage North America about everything from his Bermudian roots and Italian grandmother to his love of sports and yes, adult beverages.
Pictured Left: Tyler Pitman
THE INTERVIEW
The Mark Wine Group
Hello Tyler! Thank you for joining us today. So, you’re a Jersey boy, right?
Tyler Pitman
I was born in Englewood, New Jersey, where Eddie Murphy and Whitney Houston used to live. It’s just across the Hudson River, just outside of New York City. I was almost born in Bermuda like my older sister. My mom and dad moved off the island while my mom was pregnant with me.
It was a bit of a culture shock for my mom when they moved to Bermuda and after three years of island life and to go from right outside New York City to a 22 mile long by 1-mile-wide island was a bit of a culture shock for her and it was time for her to come home.
The Mark Wine Group
Yeah, island life is not for everyone. Please go on.
Tyler Pitman
So yes, I was born in North Jersey about 12 miles from Manhattan and really grew up here most of my life. But every summer, because both my parents worked and everything, my sister and I would go to Bermuda and spend a significant portion of our summers there and I still have family on the island.
It's always been a very, very special place. It's my home away from home. I carry two passports because of that. I have a UK passport with my Bermuda residency stamp and my US passport.
The Mark Wine Group
Lucky you! Bermuda is a magical place. We would love to know the whole Bermuda story, like what your dad did there and how your parents met.
Tyler Pitman
Dad was in the biggest show band in Bermuda in the 70s and the 80s called the Happening BDA and they played at all the major venues on the island, all the hotel shows.
My mom was on vacation and she met my dad. They spent two days together. My dad never thought he would see her again but about a year later, she was in the same seat at the same venue.
They connected again and pretty soon after, dad proposed.
The Mark Wine Group
And your mom moved down to Bermuda, they had your sister but then she missed city life, and they moved back to New Jersey.
Tyler Pitman
My dad probably begrudgingly left the island and came back to the U.S. and started a painting business called Bermuda Strokes Painting. He was a finish contractor and painter, and my mom worked, you know, two or three jobs at times in different roles during the day and then she bartended at night.
The Mark Wine Group
That had to be really tough on both of them. Your dad is missing Bermuda and your mom is working so much with two littles.
Tyler Pitman
Yeah, my sister and I were super young at that time and my dad was just trying to launch a new business here, you know, as a blue-collar worker and kind of how they came together so quickly in Bermuda it was definitely a struggle.
They divorced when I was three years old, but they stayed very, very close friends. They always put my sister and I first and they were always very, very close.
My mom remarried around when I was five or six. My stepfather has been a huge part of my life, and I have a little brother too.
The Mark Wine Group
Aww. Love that. What did you want to be when you grew up?
Tyler Pitman
A great, great question. So, when I was really little, I wanted to be a professional athlete. A professional baseball player, you know, I played all the sports as most kids do, and then I kind of refined that as I got into high school, and I played just football and baseball. But I wanted to be a professional athlete. I was enamored by pretty much all sports.
Basketball, soccer, baseball, hockey, wrestling. I ran track and threw javelin. I even got to play cricket. Cricket is huge in Bermuda. Field Hockey too. My dad actually went to the Olympics when they were in Canada as a Bermudian Olympic athlete on the field hockey team.
The Mark Wine Group
That is really cool. When did wine come into the picture?
Tyler Pitman
I must have been 10 or 12 years old. My mom's side is 100% Italian in New Jersey. You know, straight through Ellis Island, the whole shebang. When we were young, my sister, myself, my mom, and my stepdad, we all lived in my grandparents' house.
Every Sunday all of my mom's siblings and all my cousins and everyone came over. There would be fifteen, twenty people around the dining room table every single Sunday.
Sauce was cooking from early in the morning, and we used to get the big jugs, you know, Carlo Rossi or the like and mixed it with Coca-Cola and peaches.
Curating the Collection: Tyler Pitman of HMSHost reviews a selection of on-premise labels, including Mionetto, King Estate, and Segura Viudas during a portfolio session.
Elevating the Airport Wine Experience: Tyler Pitman, welcomes Mark Gmur,
during a recent industry visit.
CONTINUED
The Mark Wine Group
Wow. Who knew! I have never heard of that. Please tell us more.
Tyler Pitman
They used to put peaches in the wine and the wine jug used to just sit on the table. And the kids, we were able to mix half red wine and half coke. That my friend was my first introduction to wine.
The Mark Wine Group
I am really trying to picture this.
Tyler Pitman
It's like a Jersey Sangria. I should make that exact recipe again. Ha! I don’t know that I would still feel the same way about it.
The Mark Wine Group
Any other wine memories you would like to reflect on? Maybe one that didn’t include peaches and coke?
Tyler Pitman
I had that “aha” moment when I was working at the Boston Harbor Hotel. Be warned, this is a bit longwinded.
I was going to Boston University. My first two years were in the College of Arts and Sciences, where I was an International Relations major. I thought I was going to be James Bond. Well, I quickly realized that I wasn't going to be James Bond. I had a class called “Economic Policy of Southeast Asia.” I didn't know enough about the economic policies of the United States, let alone to be worried or learning about, you know, all these other countries that I've never even been to.
I fell in the hospitality program by accident. I had worked in hospitality in restaurants in college and when I went to make a switch of my major come junior year, I went to the counselor and she goes, what do you like to do? And I said, you know, I throw a hell of a party, and I love showing people a good time. That's when I learned BU had a hospitality school.
I sat in on a couple classes over the next week and I fell in absolute love with it. At that time, I was working for Chef Daniel Bruce, who I still keep in contact with. He was the head chef at the Boston Harbor Hotel. He did the whole Boston Harbor Wine Fest. He had a fine dining restaurant called Meritage at the Boston Harbor Hotel.
I started to truly pick up an interest in all things F&B and especially beverage. I can still recite some of the wines by the glass that were poured, and this is 20 years ago.
The Mark Wine Group
Ha! I totally get that. What happened next?
Tyler Pitman
I was recruited by Marriott when I was leaving school in my senior year. The School of Hospitality at BU had a lot of great companies come in and you can interview and sign up and figure out what track you wanted to go on. I was all set to fly out to Burbank, California, and go through the Marriott Sales and Training program and all that. It was the most attractive offer that I got from BU, but my heart wasn’t really in it.
Simultaneously, a relative of mine who was also in food and beverage let me know that Bobby Flay was tiring and they were looking for a Maître d’ at Mesa Grill, which was his flagship restaurant in Manhattan at the time. I had already signed on with Marriott, so I had that as a fallback, but I flew to New York the day after graduation. I drove home, put my suit on the following day and went to this interview, and I got them to take a chance on me. Crazy, right?
The Mark Wine Group
Well, you do look good in a suit. Such a great story. A dream come true.
Tyler Pitman
Yes, It's not every day you walk into a celebrity chef restaurant, and you get an opportunity to start fresh out of hospitality school. It was a lot less than Marriott had offered me to enter their Training and Development Program, but I just knew I wanted to be in restaurants. I did not want to be in hotels.
My passion was for F&B in the restaurant scene, over the hotel scene. And this is where my passion for wine really grew. I studied at the American Sommelier Association under Mr. Andrew Bell, who I still keep in touch with today. I did my level one with ASA and my level two which proved to be a lot more studying.
The Mark Wine Group
That must have been pretty intense.
Tyler Pitman
Yeah. I was working a hundred-hour week at Mesa and then carving out time to study too. Level two was a much deeper focus on wine which I absolutely loved. I did the better part of five years with Bobby Flay but I realized I had kind of hit the ceiling there and started to investigate other options for my future.
The Mark Wine Group
What happened next?
Tyler Pitman
I took a month to figure things out. I had a couple of different offers and different directions I was going to go in and the CFO of Mohegan's son, Gary Crowder at the time, called me and said, “you need to call Todd English. They need you.”
I knew of Todd. I had opened several restaurants for Bobby and had kind of traveled all over for him and that's where I met Todd's team including Jeff Steelman, the current HMSHost VP of Culinary. Long story short, I was hired on and I kind of ran the food hall at The Plaza Hotel and wound up working for Todd for three and a half years. I was his Vice President of Operations & Development with Jeff as my counterpart.
Jeff was all things back of house and I was all things front of house. Todd had restaurants with HMSHost and this is really where I started to learn about HMSHost including the airport, aviation and the hated word; concessions.
The Best of Both Worlds: Tyler Pitman brings a taste of luxury to the Hudson News lounge, bridging the gap between world-class wines and premium airport dining.
The Art of the Pour: HMSHost’s Beaudevin celebrates the “beauty of wine” through a premium on-premise portfolio curated in partnership with The Mark Wine Group.
FIND OUR WINES
at HMSHost
King Estate Pinot Gris
Mionetto Brut Prosecco
Segura Viudas Rosé
Zuccardi Serie A Malbec
CONTINUED
The Mark Wine Group
Is this how you got into HMSHost?
Tyler Pitman
Pretty much. One day I was printing menus out from a big copy machine in the basement of the Plaza when my phone rang, and I was told to check my email. The email was from Host which said, “We need you on our team, the industry is changing, and we want you to be at the forefront of it.”
I didn't really have a formal interview process. I took a significant title reduction and a significant pay cut, but I was now part of a much larger business.
For me, it was never about titles and money. It still isn't. It was about the opportunity that I was given and me advancing kind of where we needed to be. That was eleven years ago.
The Mark Wine Group
The hospitality business is definitely a fun place to be.
Tyler Pitman
Everyone loves food and drink. I think that's why I ultimately got into hospitality.
It doesn't matter what your background is, what your faith is, what language you speak, where you're from. Everybody has to eat. It's the most universal language.
So I think that is really at the heart of why I've chosen this path. I don't look at it as a job.
I enjoy what I do every day, some days more. and others, but I truly enjoy it. Of course, when I first told my mom she wasn’t sold.
The Mark Wine Group
What did she say?
Tyler Pitman
Well, when I told her I was going to be a hospitality major, at first, she didn't get it. She was like what do you mean? You don't need a degree to go work in a restaurant. She didn’t understand the big picture.
The Mark Wine Group
That makes sense, and now here you are, a pretty big whig in the industry!
Tyler Pitman
I love being in and around the hospitality industry, building and creating our programs from the real estate side to the private programming side.
I do sometimes miss the day to day of commanding the room of a restaurant and the hectic nature of restaurants, but I kinda get to do that too. I visit our bars and restaurants, and I also get to run things behind the scenes.
I also get to have beautiful friendships with wonderful people like The Mark Wine Group. When you're doing business with people who are also friends it's a win-win.
The Mark Wine Group
We love you guys too! The whole HMSHost team is pretty awesome. Now let’s talk HMSHost. How does your wine program work?
Tyler Pitman
We are all about working off our four foundation pillars for the adult beverage program.
First and foremost, it's about optimizing the assortment to make sure that we are carrying what people are looking to drink. We know we're in a captive audience. Folks are not there to dine at one of our locations. They are there to fly.
Hopefully we can create a very compelling program that provides a very diverse and attractive offering from a beverage standpoint and a food standpoint.
The Mark Wine Group
How do the different wine varietals come into play?
Tyler Pitman
We have different tiers of our program.
We're not about just carrying things due to the space constraints we have in our environment. We have a fraction of the space that a traditional street side restaurant would have behind the bar.
There is also the challenge of supply chain of logistics to get the products into our facilities.
Sparkling Destinations: HMSHost’s Bubbles Wine Bar in Chicago serves as a premier airport oasis, featuring a sophisticated wine list.
New Heights in Hospitality: Tyler Pitman poses next to a LEGO Empire State Building, showcasing the premium wine brands driving growth across North American travel hubs.
CONTINUED
The Mark Wine Group
I definitely think travelers forget about that.
Tyler Pitman
Right? It's not like the trucks are just pulling up at our back door off-loading right there. There's a lot of logistics involved.
It's also about maintaining our margin. We'd love to pour the best wine we can find by the glass, but we have to maintain the margins.
How do we create the most attractive and diverse offering for our guests, looking at a variety of price points while maintaining our margin, and our best approach to that is through our tiered program.
The Mark Wine Group
That makes a lot of sense. Would love to learn more about your program?
Tyler Pitman
Absolutely. We have our four pillars; Optimize assortment, maintain margins, partner with suppliers, and have fun. Through partnering with phenomenal supplier and distributor partners such as yourselves, that align with our core values, we can have successful wine programs.
We also want to make sure that everyone is having fun while doing it. We are not solving world problems. We are making sure people are taken care of. We want our diverse set of customers to be able to buy and experience the things that they want to while they're traveling.
From the family that travels just twice a year and that's it? Well, we're part of the one family vacation that they take. On the other hand there is the business traveler that's in our airport weekly. We have to cater to all of those people and really have an approachable, but attractive program.
The Mark Wine Group
Do industry trends play a role in how you craft your wine program?
Tyler Pitman
We do follow what’s working in the industry, to stay really on top of everything from a data-driven approach and from an industry approach.
What's working? What's on trend? Where are things going? We don't chase the fads. What we do is really track the data closely and see what people are drinking. In the same state at different airports, it may be a bit different.
The Mark Wine Group
What is some of the data you have collected?
Tyler Pitman
Holistically, Chardonnay and Cabernet are always at the top from a varietal standpoint. Bubbles right there as well. It’s really about, you know, people finding and seeking what's familiar and comfortable to them.
The airport venue is a very hectic place. It can be a very stressful place for most people, especially if you're not seasoned road warriors.
So, a lot of times people are looking for what is familiar and comfortable or what is that little respite or oasis for them during their hectic time while they're traveling.
The Mark Wine Group
You have a small window for sure.
Tyler Pitman
Exactly. We get people for about 35 minutes, in and out. And in that time, we try to create the best experience we can and engage with the passengers the best we can. This makes sure that they are finding something that is attractive to them, both from a varietal and a price point standpoint.
The Mark Wine Group
Do you have a particular varietal that you are loving right now?
Tyler Pitman
Right now, it's cold outside, so I'm really enjoying drinking big reds. And I love Tempranillo. I love big Spanish reds. I also am drinking Zinfandel, Sangiovese and big Cabernet blends. Old world, new world. I am enjoying them all.
As the warmer weather approaches, I like what I would call a patio pounder. I am a big fan of Italian whites and Portuguese whites. Bright, vibrant, fun to drink wines. Wines that keep the palate guessing. Wines with some effervescence like Vinho Verde and bubbles.
A beautiful Mionetto Prosecco, a delicious Freixenet Cava.
The Mark Wine Group
Can’t go wrong there. Visiting Mionetto was amazing, right? Their new winery was spectacular and I just love Valdobiaddene.
Tyler Pitman
Love, love, love Italy. What a wonderful time in the home of Mionetto Prosecco.
I've spent the most significant amount of time from a European standpoint, in Italy. Perugia, Tuscany, the Northern Italian wine growing regions. I absolutely love it there.
World-Class Vision: Tyler Pitman at the “WorldClass. WorldWide.” mural, highlighting the global reach and premium standards of Avolta’s on-premise wine programs.
The Best of Both Worlds: HMSHost’s Book & Bourbon proves that top-tier wine programs can thrive alongside heritage spirits in a modern travel setting.
CONTINUED
The Mark Wine Group
What other wine growing regions have you had the opportunity to travel to?
Tyler Pitman
I've spent a pretty significant amount of time in Champagne, France. A very short amount of time in Bordeaux, an even shorter amount of time in Burgundy. I've done Portugal as well.
I have also visited most of California’s wine growing regions, Oregon’s Willamette, New York’s Finger Lakes. I've done most of the East and West Coast of this country, including Virginia and the Mid-Atlantic.
Outside of America and Europe, New Zealand, which I thoroughly enjoyed. It was the second leg of our honeymoon after Fiji. We hit New Zealand and we spent two days just doing New Zealand wine stuff and trekked through the North and South Island of New Zealand, which I absolutely loved.
The Mark Wine Group
Loved the New Zealand wine scene! No Spain?
Tyler Pitman
Not any of their wine growing regions. I've been to Barcelona twice, but we never left the city limits. I would absolutely love to spend a lot of time in the Spanish wine growing region. No pressure!
The Mark Wine Group
Ha! I am all in on that! I have never even been to Spain. I adore their wine and their cuisine. Do you have a go to cuisine? A favorite? Maybe Italian because of your heritage?
Tyler Pitman
I think there are a lot of restaurants that try to do Italian well, but outside of Italy, the best Italian restaurant is grandma's house, because it's just all rustic homestyle Italian that I've been eating my entire life.
The Mark Wine Group
Do you have a favorite dish that grandma makes?
Tyler Pitman
Her sauce is second to none, but her eggplant parm, I could eat for days; cold, hot, you don't have to heat it up. And her meatballs. I love those too.
One of my cousins had a brilliant idea and actually made all of the cousins a cook book from my grandmother and my grandfather’s recipes.
My grandfather was the baker. He did the pastries, did fresh bread and all that stuff and my grandma was the chef in the kitchen.
The Mark Wine Group
How absolutely fabulous. Such a fun endeavor. Okay, so, when you are not traveling, or working or eating Grandma’s eggplant parm, I am pretty sure you are either on the slopes or the links, right?
Tyler Pitman
Pretty much. I really found the passion for golf about 15 years ago in my early 20s. And just, you know, it's my four and a half hours outside.
Golf brings people together. You don't have to be good at it to enjoy it. You're four hours outside in nature, shooting with buddies. Nobody cares how good you are, because you're not playing them, you're playing the golf course.
And in the winter, we ski. Fortunately, my wife Leah is from Colorado, so she is an amazing skier. She thought I was, you know, full of S-H-*-T, and that I was going to be rolling up in jeans to ski! I was the only one in my family that skied but I skied whenever I could.
The Mark Wine Group
How did you meet Leah?
Tyler Pitman
We had a vacant position on our team, and she was the one who filled it.
We kind of came together and we disclosed everything to the company. Then she shifted gears a little bit and ultimately decided it was best if we didn't live together and work together.
She is with the Campari Group now. We feel very lucky that we get to share our work, passion, and play time.
The Mark Wine Group
Skiing, golf and the Adult Beverage business are super fun things to share. You also share a dog and two adorable toddler boys.
Tyler Pitman
We do. Hudson, our oldest, has also discovered a passion for golf. It’s been really fun to see him hit his mini club, and Landon is still mastering being upright.
The Mark Wine Group
I am sure they will both be hitting the slopes before long. Thanks so much for this!
Tyler Pitman
You betcha. This was great. Thank you.